• D&AD Best of year – Department of Health – New Song New You –

    • Problem: U.K. has the highest obesity rate in Europe. The essence of this brief was to motivate adults and children to take part in a regular physical activity
    • Insight: When you get direct results out of exercise it directly makes you feel more motivated.
    • Idea: An app that rewards users with free songs, as they complete walking or running routes in their area.